Laura Parsonage

Examiner
DISC Type : cs

MD / CFO at Built Intelligence

Bath, England, United Kingdom

Overview

Laura has no verified overview

Personality Overview

Tough To Convince

Status Quo Seeker

Late Adopter

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  They are thorough and always follow a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

10-2024
MD / CFO at Built Intelligence
10-2023 - 9-2024
Chief Financial Officer at Built Intelligence
10-2016 - 9-2023
Finance at Built Intelligence
2-2021 - 9-2023
Finance Director at Emberson Group
1-2015 - 6-2023
Freelance Finance Consultant at Alaxiom Ltd.

Education

2003 - 2006
Chartered accountant from ICAEW
1999 - 2003
Bachelor of Arts (B.A.) from University of Bath

More Information

Social Presence :

Prographics :

Exp : 22 Location : Bath, England, United Kingdom Job Level : Leadership Designation : MD / CFO at Built Intelligence
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Laura

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Laura take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Laura

Personality Compatibility


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