Laura Peacock

Doer
DISC Type : ds

Sales Director (UK) at Fora

London, England, United Kingdom

Overview

Laura Peacock is the Sales Director for the UK at Fora, a role she was recently promoted to. She has extensive expertise in the flexible workspace sector, holding several previous sales leadership positions at The Office Group. She earned a Bachelor of Science from Cardiff University.

She is focused on building and maintaining strong business relationships, recently hosting an event to celebrate top-performing brokers and agents. Laura is also actively involved in growing her department by recruiting for her new business transactions team.

Interesting fact: She was happy to share her recent promotion to Sales Director on social media.

Personality Overview

Fast-paced

Deliberate Doer

Long-term Focused

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Broker Partnerships
She recently hosted an event celebrating the success of Fora's top-performing brokers and agents, highlighting the value of these key partnerships.
Workspace Solutions
Her social posts actively market specific Fora properties, detailing features like private meeting rooms, natural light, and prime locations to attract clients.
Team Building
Laura is currently focused on expanding her department and has publicly shared opportunities to join her new business transactions team.

Media Appearances

Laura has no verified media appearances

Work History

2-2025
Sales Director (UK) at Fora
1-2024 - 2-2025
Head of Sales UK (Portfolio & Enterprise Sales) at Fora
2-2023 - 12-2023
Head of UK & Germany Portfolio Sales at The Office Group
1-2021 - 1-2023
Head of UK Portfolio Sales at The Office Group
6-2019 - 1-2021
Head of East - Portfolio Sales at The Office Group

Education

2009 - 2012
Bachelor of Science (BSc) from Cardiff University / Prifysgol Caerdydd
2001 - 2009
Education details unavailable from Lord Wandsworth College

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Sales Director (UK) at Fora
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Laura

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Laura take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Laura

Personality Compatibility


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