Laura Pearson

Examiner
DISC Type : cs

Deloitte Private US Family Enterprise Leader at Deloitte

Minneapolis, Minnesota, United States

Overview

Laura Pearson is a Tax Partner and the US Family Enterprise Leader for Deloitte Private. She specializes in advising privately held companies, family enterprises, and family offices on tax compliance, consulting, and M&A planning. Laura is a Certified Public Accountant and holds a BS from the University of Notre Dame.

During her time at the University of Notre Dame, Laura was a member of the varsity rowing team. She also appears to be active in her community, supporting local Minneapolis organizations focused on ending generational poverty and building a culture of achievement for children of color.

Unique fact: Laura was a collegiate athlete, competing on the Notre Dame womens rowing team.

Personality Overview

Unexpressive

Status Quo Seeker

Tough To Convince

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are always well-planned and adopt a systematic approach. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Family Business Governance
Frequently speaks on establishing formal governance structures and family councils to ensure clarity, strategic oversight, and preservation of the family's voice in business decisions.
Leadership Succession
Advises multi-generational businesses on navigating leadership transitions and preparing the next generation, highlighting disconnects in perception between current and future leaders.
Business Innovation
Advocates for family businesses to leverage their agility for innovation, including adopting technologies like Generative AI to enhance, not replace, human talent.

Media Appearances

Deloitte Private Survey Reveals Family Businesses are Facing a Succession Paradox. Featured in Deloitte Press Room

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Family-Owned Businesses: The Benefits of a Strong Governance Structure. Featured in Wall Street Journal – Deloitte Risk & Compliance

See Now

Work History

10-2024
Deloitte Private US Family Enterprise Leader at Deloitte
8-2022
Partner at Deloitte Tax LLP
8-2016 - 8-2022
Tax Senior Manager at Deloitte Tax LLP
9-2013 - 8-2016
Tax Manager at Deloitte Tax LLP

Education

2004 - 2008
BS from University of Notre Dame
1998 - 2004
Education details unavailable from Visitation School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Minneapolis, Minnesota, United States Job Level : Mid-senior Designation : Deloitte Private US Family Enterprise Leader at Deloitte
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Laura

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Laura take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Laura

Personality Compatibility


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