Maxine Laceby
Login to view DISC.Maxine Laceby is the award-winning co-founder of Absolute Collagen, a multi-million-pound beauty supplement brand she launched at age 50 from her kitchen. A former stay-at-home mother, she leveraged her Fine Art degree and personal experiments with bone broth into a celebrated direct-to-consumer business, which she started with her daughter, Darcy.
Maxine is a passionate advocate for female entrepreneurs, often speaking at events to empower women in business. She openly shares her experiences with ADHD and dyslexia, viewing them as assets that fuel her solution-focused mindset. A mother of two, she champions authenticity and believes in using life experience as a strength in business.
She started her company after an art school project called "Dare To Go Bare, " where she stopped wearing makeup and embraced her grey hair, leading her to discover collagen.
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