Maxine Laceby

Questioner
DISC Type : c

MOTHER at Wherever I was needed

Pattingham, England, United Kingdom

Overview

Maxine Laceby is the award-winning co-founder of Absolute Collagen, a multi-million-pound beauty supplement brand she launched at age 50 from her kitchen. A former stay-at-home mother, she leveraged her Fine Art degree and personal experiments with bone broth into a celebrated direct-to-consumer business, which she started with her daughter, Darcy.

Maxine is a passionate advocate for female entrepreneurs, often speaking at events to empower women in business. She openly shares her experiences with ADHD and dyslexia, viewing them as assets that fuel her solution-focused mindset. A mother of two, she champions authenticity and believes in using life experience as a strength in business.

She started her company after an art school project called "Dare To Go Bare, " where she stopped wearing makeup and embraced her grey hair, leading her to discover collagen.

Personality Overview

Not Easily Convinced

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

Female Entrepreneurship
Frequently speaks at events like the MP HERoes Summit and International Women's Day to empower and support women in business, drawing from her own success.
Authentic Branding
Built her brand by being its public face and connecting directly with customers. She champions transparency and believes in uplifting people, not exploiting insecurities.
ADHD Advocacy
Openly discusses her late diagnosis of ADHD, considering it a "gift" and a key to her entrepreneurial success. She contributed a chapter to a book on ADHD and success.

Media Appearances

Maxine has no verified media appearances

Work History

6-1997
MOTHER at Wherever I was needed
6-2015
Co Founder at Absolute Collagen

Education

2015 - 2018
Bachelor’s Degree from Wolverhampton School of Art
1977 - 1982
fine art degree from Oldfield Girls School, Bath

More Information

Social Presence :

Prographics :

Exp : 28 Location : Pattingham, England, United Kingdom Job Level : Leadership Designation : MOTHER at Wherever I was needed
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Insights For Selling To Maxine

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maxine is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Maxine

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Maxine move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Maxine take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Maxine

Personality Compatibility


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