Laura Reed (née Davies)

Trailblazer
DISC Type : ID

Marketing Director at KERB Food

London, England, United Kingdom

Overview

A results-driven Marketing Director with over 15 years of experience in F&B, hospitality, and placemaking, spearheading global marketing for KERBs expansion. A University of Sheffield graduate, she is passionate about storytelling and creating community-driven campaigns. Colleagues describe her as dedicated, passionate, professional, and engaging.

Outside of work, Laura has a keen interest in travel and content creation, having previously created and published a printed magazine for backpackers in Southeast Asia. She is also a certified Mental Health First Aider, showing a commitment to personal and community well-being.

Unique fact: She created and published the first printed backpacker magazine for travelers in Southeast Asia.

Personality Overview

Persuasive

Charismatic

Achievement-Oriented

They like to keep things under control.  They are charming and have the ability to align others behind their decisions. If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Supporting Independent Traders
Her team recently won a Cateys 2024 award for a campaign that successfully shone a light on the independent food traders at Seven Dials Market.
Global Brand Expansion
Leads all global marketing initiatives for KERB, overseeing the company’s expansion into new international markets, including Berlin and San Francisco.
Community Engagement
Focuses on creating "community-driven culture" and has a background in leading marketing for placemaking projects like Peckham Levels and Pop Brixton.

Media Appearances

Laura has no verified media appearances

Work History

11-2023
Marketing Director at KERB Food
9-2022 - 11-2023
Marketing Director (Maternity Cover) at KERB Food
4-2022 - 11-2023
Head Of Marketing at KERB Food
12-2021 - 4-2022
Head of Marketing at Make Shift
3-2020 - 12-2021
Marketing Manager at Make Shift

Education

2010 - 2013
Geography BA from The University of Sheffield

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Marketing Director at KERB Food
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Address your competition clearly and confidently
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Laura

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Laura move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Laura take some risk or not?

  • They can take risks if necessary.

You And Laura

Personality Compatibility


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