Laura Russart

Trailblazer
DISC Type : DI

Sr. Global Brand Manager at Whirlpool Corporation

Buchanan, Michigan, United States

Overview

Laura has no verified overview

Personality Overview

Friendly But Fast

Informal

Persuasive

They respond better to a combination of speed and relationship.  They will bat for you if they come to believe in you. They like to keep things under control.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

7-2025
Sr. Global Brand Manager at Whirlpool Corporation
7-2024 - 7-2025
Product Marketing Lead at Harley-Davidson Motor Company
11-2022 - 10-2025
BUILD Moto Board Member, Media at BUILD Moto Mentor
11-2022 - 7-2024
Campaign Marketing Lead at Harley-Davidson Motor Company
10-2021 - 11-2022
Marketing Lead at Elkhart Lake's Road America, Inc.

Education

2001 - 2004
BA from University of Wisconsin–Oshkosh
2016 - 2018
Master’s Degree from University of Wisconsin-Milwaukee

More Information

Social Presence :

Prographics :

Exp : 5 Location : Buchanan, Michigan, United States Job Level : Middle Designation : Sr. Global Brand Manager at Whirlpool Corporation
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Laura

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Laura take some risk or not?

  • They can take risks if necessary.

You And Laura

Personality Compatibility


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