Laura Sankowich

Captain
DISC Type : DS

Marketing Content & PR at Biz2Credit

Summit, New Jersey, United States

Overview

Laura Sankowich is a marketing leader specializing in go-to-market and content strategy for fintech and private markets. She builds scalable editorial engines to drive business growth, leveraging her expertise in AI-enabled marketing and SEO. She holds a Bachelors degree from the University of Delaware.

Colleagues describe her as a "hugely energetic, " "highly focused, " and "top-notch" B2B marketing professional. She is adept at increasing product visibility and demand through strategic digital and social campaigns, consistently delivering a plethora of leads for sales teams.

Unique fact: Laura is currently enhancing her expertise by taking an AI Marketing course at Harvard University.

Personality Overview

Decisive But Calm

Consummate Professional

Planner & Achiever

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

AI in Marketing
She is actively studying AI marketing at Harvard and frequently discusses leveraging AI for content development, data analysis, and overall marketing strategy in her professional posts.
Embedded Finance
She has recently posted about embedded lending, viewing it as a powerful way to expand access to capital for small and medium-sized businesses and create inclusive borrowing experiences.
Fintech GTM Strategy
Her core expertise involves translating complex financial and technical concepts into compelling go-to-market strategies and narratives for fintech and private markets technology companies.

Media Appearances

Laura has no verified media appearances

Work History

11-2025
Marketing Content & PR at Biz2Credit
5-2024 - 10-2025
Head of Corporate Marketing at Allvue Systems
6-2020 - 4-2021
Chief Revenue Officer & Co-founder at RADIP Group
11-2015 - 6-2017
Global Head of Marketing at Cloud9 (part of Symphony)
3-2014 - 11-2015
Head Of Global Marketing at SAP

Education

Bachelor's from University of Delaware

More Information

Social Presence :

Prographics :

Exp : 21 Location : Summit, New Jersey, United States Job Level : Senior Designation : Marketing Content & PR at Biz2Credit
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Focus on the results that your product produces, expect some strategic questions in return
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Laura

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Laura take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Laura

Personality Compatibility


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