Laura Senn, PE

Doer
DISC Type : ds

Distributed Energy Resources and Renewables Planning and Development Manager at Southern Company

Birmingham, Alabama, United States

Overview

Laura Senn is a licensed professional civil engineer managing Distributed Energy Resources and Renewables Planning at Southern Company. Her team supports the development of wind and distributed energy projects. She holds a Bachelor of Civil Engineering from Auburn University and has progressed through several development-focused roles within Southern Company and its subsidiary, Southern Power.

Laura is deeply involved in community fundraising, demonstrating a strong commitment to philanthropy. She actively participates in the Birmingham Leaders Challenge, a program that benefits the National MS Society, and has served on its advisory council. Her efforts have been recognized, placing her among the top fundraisers for the cause.

She was a top 5 fundraiser in the 2023 MS Leadership Class, personally raising over $4, 700 for the National MS Society.

Personality Overview

Fast-paced

Long-term Focused

Deliberate Doer

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Renewable Energy Development
Her role at Southern Company is focused on the planning and development of renewable resources, including utility-scale solar and wind projects.
Wind Energy
Her team's responsibilities specifically include supporting wind development, and she serves on the board of the Southeastern Wind Coalition.
MS Advocacy
She is a top fundraiser and advisory council member for the National MS Society's Birmingham Leadership Class, showing a significant personal commitment.

Media Appearances

Laura has no verified media appearances

Work History

4-2023
Distributed Energy Resources and Renewables Planning and Development Manager at Southern Company
11-2020 - 4-2023
Development Services Manager at Southern Power
9-2019 - 11-2020
Business Development Manager at Southern Power
5-2017 - 8-2019
State and Local Affairs Project Manager at Southern Power
9-2015 - 5-2017
Generation Siting at Southern Company

Education

2000 - 2005
Bachelor of Science (B.S.) from Auburn University

More Information

Social Presence :

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Exp : 20 Location : Birmingham, Alabama, United States Job Level : Middle Designation : Distributed Energy Resources and Renewables Planning and Development Manager at Southern Company
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Focus on the results that your product produces, expect some strategic questions in return
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Laura

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Laura take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Laura

Personality Compatibility


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