Laura Shatkowski

Trailblazer
DISC Type : DI

Senior Director Revenue Operations at Leafly

Fishers, Indiana, United States

Overview

Laura Shatkowski is a Senior Director of Revenue Operations with a unique background spanning marketing, sales, and operations. She focuses on streamlining processes to maximize revenue and is described by colleagues as proactive and action-oriented. She earned her Bachelor of Arts from Indiana University Bloomington.

Outside of her professional life, Laura is a proud mother who celebrates her sons achievements. She is also a passionate advocate for brain cancer awareness, a cause deeply personal to her after her husbands battle with the disease.

In memory of her late husband, Laura actively raises awareness for Glioblastoma, a rare form of brain cancer.

Personality Overview

Charismatic

Achievement-Oriented

Values Relationships

If they come to believe in your value proposition, they will be your champion.  They do not mind taking risks and can make hard decisions, if necessary. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Revenue Operations
Her core responsibility is optimizing sales processes and implementing scalable systems to drive revenue growth and accelerate company expansion.
Glioblastoma Awareness
She publicly advocates for awareness of this rare brain cancer, which her late husband fought for over three years.
Cross-Functional Leadership
Her experience across sales, marketing, and operations gives her a unique perspective to drive consensus and unite teams.

Media Appearances

Laura has no verified media appearances

Work History

3-2024
Senior Director Revenue Operations at Leafly
3-2022 - 3-2024
Senior Director Sales Operations at Leafly
10-2020 - 3-2022
Director, Global Sales Operations at DMI (Digital Management, LLC)
6-2019 - 10-2020
Chief of Staff, Global Sales at DMI (Digital Management, LLC)
1-2018 - 6-2019
Sales Operations Lead - Chief of Staff at DMI (Digital Management, LLC)

Education

Bachelor of Arts | Minor Kelly School of Business from Indiana University Bloomington

More Information

Social Presence :

Prographics :

Exp : 28 Location : Fishers, Indiana, United States Job Level : Senior Designation : Senior Director Revenue Operations at Leafly
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Display high self-confidence and expect them to have a strong personality.
  • Help them visualize the impact of their decision

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Laura

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Laura move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Laura take some risk or not?

  • They can take risks if necessary.

You And Laura

Personality Compatibility


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