Laura Shutt

Enthusiast
DISC Type : i

VP Strategic Sales & Analytics, UKI at SharkNinja

London Area, United Kingdom

Overview

Laura is the VP of Strategic Sales & Analytics at SharkNinja, with extensive experience in consumer goods from leadership roles at Kimberly-Clark. She specializes in commercial strategy, category management, and capability building, leveraging an analytical mind to solve problems. She holds a Bachelor of Science from Lancaster University.

Her core professional approach is underpinned by continuous improvement and agile working to drive efficiency while improving quality of output for her team.

Personality Overview

Story Driven

Non-Confrontational

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Commercial Strategy
Her experience includes leading the development of UK & Ireland category and commercial strategy across multiple categories and customers.
Strategic Sales
As the current VP of Strategic Sales & Analytics at SharkNinja, this is her primary focus for driving business performance.
Data-driven Decisions
With a focus on analytics in her current role and a self-described analytical mind, she thrives on using data for problem-solving and driving efficiency.

Media Appearances

SharkNinja promotes from within for new senior vice president role. Featured in Retail Week

See Now

Work History

1-2025
VP Strategic Sales & Analytics, UKI at SharkNinja
10-2022 - 11-2024
Global Commercial Capabilties Director at Kimberly-Clark
3-2020 - 9-2022
Global Customer Engagement Lead at Kimberly-Clark
10-2017 - 2-2020
Head of Sales, Grocery Mults Business Unit UK at Kimberly-Clark
10-2014 - 9-2017
Head of Category & Commercial Strategy, UK&I at Kimberly-Clark

Education

10-1999 - 6-2002
Bachelor of Science - BS from Lancaster University

More Information

Social Presence :

Prographics :

Exp : 23 Location : London Area, United Kingdom Job Level : Senior Designation : VP Strategic Sales & Analytics, UKI at SharkNinja
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Laura

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Laura take some risk or not?

  • They can take some low-probability risks if needed.

You And Laura

Personality Compatibility


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