Laura Tanase

Initiator
DISC Type : Di

E-commerce & Digital Director at Brico Depot Romania (part of Kingfisher Group)

Bucharest, Bucharest, Romania

Overview

Laura is a seasoned e-commerce director with over 15 years of experience, specializing in the DIY retail sector for major businesses. Known for her data-driven approach and clear vision, she excels at driving digital transformation, managing complex re-platforming projects, and building high-performing teams within an agile framework.

An entrepreneur at heart, Laura founded and scaled mamica. ro, one of Romanias most popular parenting platforms, demonstrating her ability to build a successful online business from scratch. She is also a mother to teenagers, blending her professional expertise with firsthand insight into family-oriented digital content.

Unique fact: Before her corporate career, she grew her parenting website to over 250, 000 unique monthly visitors.

Personality Overview

Conviction Driven

Confident

Friendly Challenger

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Digital Transformation
Her career is defined by leading digital transformation and omnichannel initiatives for large retail companies like Brico Depot and Praktiker.
Omnichannel Retail
Manages the convergence of online and offline sales channels for Brico Depot, a major player in the DIY retail market.
E-commerce Performance
Focuses on data-driven decisions and A/B testing to improve user experience and has a track record of significantly increasing website performance.

Media Appearances

Laura has no verified media appearances

Work History

3-2024
E-commerce & Digital Director at Brico Depot Romania (part of Kingfisher Group)
12-2018 - 2-2024
E-commerce&Digital Manager at Brico Depot Romania (part of Kingfisher Group)
10-2015 - 3-2019
E-commerce Manager at Praktiker Romania
9-2012 - 10-2015
Managing Partner at Social Kids
7-2011 - 10-2015
Founder at http://www.mamica.ro/

Education

2007 - 2008
Master from Academia de Studii Economice din București
2000 - 2005
Engineer from Universitatea „Politehnica” din București

More Information

Social Presence :

Prographics :

Exp : 21 Location : Bucharest, Bucharest, Romania Job Level : Mid-senior Designation : E-commerce & Digital Director at Brico Depot Romania (part of Kingfisher Group)
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Laura

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Laura take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Laura

Personality Compatibility


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