Laura Tanase in

Laura Tanase

Login to view DISC.
E-commerce & Digital Director at Brico Depot Romania (part of Kingfisher Group)
📍 Bucharest, Bucharest, Romania

Laura is a seasoned e-commerce director with over 15 years of experience, specializing in the DIY retail sector for major businesses. Known for her data-driven approach and clear vision, she excels at driving digital transformation, managing complex re-platforming projects, and building high-performing teams within an agile framework.

An entrepreneur at heart, Laura founded and scaled mamica. ro, one of Romanias most popular parenting platforms, demonstrating her ability to build a successful online business from scratch. She is also a mother to teenagers, blending her professional expertise with firsthand insight into family-oriented digital content.

Unique fact: Before her corporate career, she grew her parenting website to over 250, 000 unique monthly visitors.

Read the full overview →
Experience
21 Years
Current Role
E-commerce & Digital Director
Job Level
Mid-senior
Location
Bucharest, Bucharest, Romania
Personality Overview

How Laura shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Laura cares about

Digital Transformation
Her career is defined by leading digital transformation and omnichannel initiatives for large retail companies like Brico Depot and Praktiker.
Omnichannel Retail
Manages the convergence of online and offline sales channels for Brico Depot, a major player in the DIY retail market.
+4 more topics Login to view topics
Career

Work history

3-2024
E-commerce & Digital Director
Brico Depot Romania (part of Kingfisher Group)
12-2018 - 2-2024
E-commerce&Digital Manager
Brico Depot Romania (part of Kingfisher Group)
10-2015 - 3-2019
E-commerce Manager
Praktiker Romania
9-2012 - 10-2015
Managing Partner
Social Kids
7-2011 - 10-2015
Founder
http://www.mamica.ro/
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2007 - 2008
Master
Academia de Studii Economice din București
2000 - 2005
Engineer
Universitatea „Politehnica” din București
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Laura. Free, 10 seconds.