Laura Van Nigtevegt

Visionary
DISC Type : Ds

Digital Accelerator & Partner at FULL FORCE DIGITAL

Amsterdam, North Holland, Netherlands

Overview

Laura van Nigtevegt is a Digital Accelerator and Partner at FULL FORCE DIGITAL, specializing in digital transformation and global e-commerce. A Dutch Interactive Gold Award winner with an MA from the University of Amsterdam, she helps companies build strong digital foundations. Colleagues and mentors describe her as energetic, ambitious, and highly motivated.

Laura is passionate about enabling others to grow professionally. Following a positive mentorship experience of her own, she has become an enthusiastic advocate for mentoring within the tech industry, aiming to empower talent and help others advance in their careers.

She has a deep-rooted expertise in global content and localization strategy for international audiences.

Personality Overview

Objective Evaluator

Big Vision Person

Risk Tolerant

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Digital Transformation
She leads end-to-end program management of digital transformations for clients, focusing on delivering current value while enabling future growth and operational excellence.
Global E-commerce
Her expertise lies in helping B2C and B2B companies connect with global audiences and drive international sales through a strong digital backbone.
Mentorship & Empowerment
Featured in a recent article about the positive impact of mentorship, she is passionate about becoming a mentor herself to empower others in the digital industry.

Media Appearances

Laura has no verified media appearances

Work History

1-2024
Digital Accelerator & Partner at FULL FORCE DIGITAL
10-2022 - 4-2024
Digital Accelerator & Board Member at FULL FORCE DIGITAL
1-2021 - 10-2022
Digital Accelerator at FULL FORCE DIGITAL
11-2019 - 12-2020
Digital Transformation Lead at KFC
8-2018 - 11-2019
eCommerce Development Lead at Body & Fit

Education

1997 - 2002
MA from University of Amsterdam
2002 - 2003
Post-academic year from Freie Universität Berlin

More Information

Social Presence :

Prographics :

Exp : 25 Location : Amsterdam, North Holland, Netherlands Job Level : N/A Designation : Digital Accelerator & Partner at FULL FORCE DIGITAL
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • During followups, use phone or text if needed, they should be fine
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Laura

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Laura take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Laura

Personality Compatibility


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