Laura Versluis

Questioner
DISC Type : c

Head of Marketing Global Brands Northern Europe at JDE Peet's

Netherlands

Overview

As Head of Marketing for Global Brands in Northern Europe at JDE Peets, Laura Versluis leads strategy for major coffee brands like LOR and Senseo. A University of Amsterdam graduate, she has advanced through several senior brand management roles within the company, showcasing deep expertise in the beverage industry.

Laura has recently spearheaded several high-profile brand collaborations, including a global partnership between L’OR Espresso and Ferrari, demonstrating a focus on innovative and impactful marketing campaigns.

Personality Overview

Systematic

Cautious & Analytical

Price-Sensitive

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Brand Collaborations
She recently launched high-profile partnerships with major brands like Ferrari and Blond Amsterdam, in addition to influencers, to drive brand excitement and market engagement.
Packaging Sustainability
Actively involved in JDE's initiative to significantly increase the recycling of aluminum coffee capsules, with a stated goal of reaching 75% recycled by 2026.
Global Campaign Strategy
Her role involves executing worldwide partnerships, such as the L'OR Espresso x Ferrari campaign, within the Northern Europe market, indicating a focus on large-scale brand strategy.

Media Appearances

Laura has no verified media appearances

Work History

7-2025
Head of Marketing Global Brands Northern Europe at JDE Peet's
10-2022 - 11-2025
Marketing Manager Senseo, L’OR & L’OR Barista | Capsules & Pads at JDE Peet's
4-2022 - 9-2022
Sr. Brand Manager Capsules & L’OR Barista at JDE Peet's
12-2020 - 3-2022
Sr. Brand Manager Instants & RTD at JDE Peet's
12-2018 - 11-2020
Brand Manager JDE Beans at JDE Peet's

Education

2014 - 2015
Master of Science (MSc) from University of Amsterdam
2009 - 2013
Bachelor of Science (BSc) from University of Amsterdam

More Information

Social Presence :

Prographics :

Exp : 15 Location : Netherlands Job Level : Mid-senior Designation : Head of Marketing Global Brands Northern Europe at JDE Peet's
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Laura

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Laura take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Laura

Personality Compatibility


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