Laura Versluis in

Laura Versluis

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Head of Marketing Global Brands Northern Europe at JDE Peet's
📍 Netherlands

As Head of Marketing for Global Brands in Northern Europe at JDE Peets, Laura Versluis leads strategy for major coffee brands like LOR and Senseo. A University of Amsterdam graduate, she has advanced through several senior brand management roles within the company, showcasing deep expertise in the beverage industry.

Laura has recently spearheaded several high-profile brand collaborations, including a global partnership between L’OR Espresso and Ferrari, demonstrating a focus on innovative and impactful marketing campaigns.

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Experience
15 Years
Current Role
Head of Marketing Global Brands Northern Europe
Job Level
Mid-senior
Location
Netherlands
Personality Overview

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Priorities

Topics Laura cares about

Brand Collaborations
She recently launched high-profile partnerships with major brands like Ferrari and Blond Amsterdam, in addition to influencers, to drive brand excitement and market engagement.
Packaging Sustainability
Actively involved in JDE's initiative to significantly increase the recycling of aluminum coffee capsules, with a stated goal of reaching 75% recycled by 2026.
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Career

Work history

7-2025
Head of Marketing Global Brands Northern Europe
JDE Peet's
10-2022 - 11-2025
Marketing Manager Senseo, L’OR & L’OR Barista | Capsules & Pads
JDE Peet's
4-2022 - 9-2022
Sr. Brand Manager Capsules & L’OR Barista
JDE Peet's
12-2020 - 3-2022
Sr. Brand Manager Instants & RTD
JDE Peet's
12-2018 - 11-2020
Brand Manager JDE Beans
JDE Peet's
In the press

Media appearances

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Education
2014 - 2015
Master of Science (MSc)
University of Amsterdam
2009 - 2013
Bachelor of Science (BSc)
University of Amsterdam
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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