Laura Vester

Inquirer
DISC Type : dc

Marketing Director - Americas Advisory Strategic Marketing at Cushman & Wakefield

Greater Chicago Area, United States

Overview

Laura has no verified overview

Personality Overview

Judgemental

ROI Conscious

Demanding

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

3-2020
Marketing Director - Americas Advisory Strategic Marketing at Cushman & Wakefield
4-2018 - 3-2020
Marketing Vice President - Platform & Service Delivery at Cushman & Wakefield
11-2015 - 4-2018
National Marketing Director - Tenant Advisory Services at Transwestern
2-2015 - 10-2015
Senior Marketing Manager - Retail / E-commerce Distribution at JLL
5-2012 - 2-2015
Senior Marketing Manager - Tenant Representation at JLL

Education

1999 - 2003
Bachelor from Butler University
1995 - 1999
Education details unavailable from Edgewood High School

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Marketing Director - Americas Advisory Strategic Marketing at Cushman & Wakefield
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Laura

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Laura take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Laura

Personality Compatibility


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