Samantha M. is the Director of Lifecycle Marketing at Docusign, specializing in B2B growth and demand generation. With experience at Salesforce and Flexport, colleagues describe her as a reliable, thoughtful, and strong cross-functional leader. She holds a Masters degree from New York University and a Bachelors from Bentley University.
Based on her academic background, Samantha has a demonstrated interest in media consumption habits and consumer behavior. Her work suggests a passion for data-driven strategies and understanding what motivates different audiences, both professionally and personally.
Her undergraduate thesis on magazine usage among millennials won the first annual honors capstone award for exceptional research.
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