Samantha M. in

Samantha M.

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Director, Lifecycle Marketing at Docusign
📍 San Francisco, California, United States

Samantha M. is the Director of Lifecycle Marketing at Docusign, specializing in B2B growth and demand generation. With experience at Salesforce and Flexport, colleagues describe her as a reliable, thoughtful, and strong cross-functional leader. She holds a Masters degree from New York University and a Bachelors from Bentley University.

Based on her academic background, Samantha has a demonstrated interest in media consumption habits and consumer behavior. Her work suggests a passion for data-driven strategies and understanding what motivates different audiences, both professionally and personally.

Her undergraduate thesis on magazine usage among millennials won the first annual honors capstone award for exceptional research.

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Experience
13 Years
Current Role
Director, Lifecycle Marketing
Job Level
Mid-senior
Location
San Francisco, California, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Samantha cares about

Lifecycle Marketing
As Director of Lifecycle Marketing at Docusign, her recent focus is on optimizing the customer journey and she is actively hiring for her team.
AI in Marketing
She is actively seeking talent with experience in leveraging AI for experimentation, personalization, and building customer-first marketing journeys at scale.
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Career

Work history

5-2024
Director, Lifecycle Marketing
Docusign
11-2022 - 5-2024
Marketing Director, Growth
Docusign
5-2020 - 11-2022
Senior Marketing Manager, Self-Service
Docusign
9-2019 - 5-2020
Campaign Manager
Flexport
8-2017 - 9-2019
Manager, SMB & Pardot Growth Marketing
Salesforce
In the press

Media appearances

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Education
Master of Science (M.S.)
New York University
Bachelor of Science
Bentley University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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