Samantha M.

Enthusiast
DISC Type : i

Director, Lifecycle Marketing at Docusign

San Francisco, California, United States

Overview

Samantha M. is the Director of Lifecycle Marketing at Docusign, specializing in B2B growth and demand generation. With experience at Salesforce and Flexport, colleagues describe her as a reliable, thoughtful, and strong cross-functional leader. She holds a Masters degree from New York University and a Bachelors from Bentley University.

Based on her academic background, Samantha has a demonstrated interest in media consumption habits and consumer behavior. Her work suggests a passion for data-driven strategies and understanding what motivates different audiences, both professionally and personally.

Her undergraduate thesis on magazine usage among millennials won the first annual honors capstone award for exceptional research.

Personality Overview

Story Driven

Consensus Focused

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Lifecycle Marketing
As Director of Lifecycle Marketing at Docusign, her recent focus is on optimizing the customer journey and she is actively hiring for her team.
AI in Marketing
She is actively seeking talent with experience in leveraging AI for experimentation, personalization, and building customer-first marketing journeys at scale.
Sales & Marketing Alignment
She authored an article on the importance of shared metrics for alignment and is described by sales leaders as an ideal marketing business partner.

Media Appearances

Samantha has no verified media appearances

Work History

5-2024
Director, Lifecycle Marketing at Docusign
11-2022 - 5-2024
Marketing Director, Growth at Docusign
5-2020 - 11-2022
Senior Marketing Manager, Self-Service at Docusign
9-2019 - 5-2020
Campaign Manager at Flexport
8-2017 - 9-2019
Manager, SMB & Pardot Growth Marketing at Salesforce

Education

Master of Science (M.S.) from New York University
Bachelor of Science from Bentley University

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Director, Lifecycle Marketing at Docusign
URL has been copied!

Insights For Selling To Samantha

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samantha is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Samantha

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Samantha move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Samantha take some risk or not?

  • They can take some low-probability risks if needed.

You And Samantha

Personality Compatibility


Other Docusign Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.