Laura Wardley-Smith

Observer
DISC Type : ic

Chief Executive Officer at Kindred Nurseries

United Kingdom

Overview

Laura has no verified overview

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

4-2026
Chief Executive Officer at Kindred Nurseries
10-2025 - 3-2026
Interim Chief Executive Officer at Kindred Nurseries
6-2025 - 10-2025
Chief Operating Officer at Kindred Nurseries
11-2023 - 9-2024
Chief Human Resources Officer at EVORA Global
2-2019 - 6-2023
Chief People Officer at Cambridge Education Group

Education

PgDip from CIPD
2005 - 2006
MSc Finance and Management from Loughborough University

More Information

Social Presence :

Prographics :

Exp : N/A Location : United Kingdom Job Level : N/A Designation : Chief Executive Officer at Kindred Nurseries
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Laura

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Laura take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Laura

Personality Compatibility


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