Laura Wigzell

Observer
DISC Type : ci

Senior Marketing Manager at The British Library

London, England, United Kingdom

Overview

Laura has no verified overview

Personality Overview

Value Driven

Example Seeker

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

12-2024
Senior Marketing Manager at The British Library
9-2022 - 1-2025
Head of Marketing at Motionspot
9-2020 - 1-2023
Marketing Manager, Fine & Able (part of the Motionspot group) at Motionspot
12-2016 - 9-2020
Founder at The Pretty Good Project
11-2018 - 9-2019
Programme Manager at The Reading Agency

Education

2003 - 2006
Modern History from University of East Anglia
1996 - 2003
Education details unavailable from Invicta Grammar School

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Middle Designation : Senior Marketing Manager at The British Library
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Laura

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Laura take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Laura

Personality Compatibility


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