Laura Woodford

Examiner
DISC Type : cs

Marketing Director at Greenfiber

Charlotte, North Carolina, United States

Overview

Laura has no verified overview

Personality Overview

Tough To Convince

Unexpressive

Overcautious

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

4-2021
Marketing Director at Greenfiber
9-2016 - 4-2021
Senior Marketing Manager at Greenfiber
3-2007 - 9-2016
Senior Trade Marketing Manager at Electrolux
2-2006 - 3-2007
Brand Manager at Kids II
5-2002 - 1-2006
Product Manager at Newell Rubbermaid

Education

1997 - 2001
Bachelor of Business Administration (BBA) from Florida State University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Charlotte, North Carolina, United States Job Level : Mid-senior Designation : Marketing Director at Greenfiber
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Laura

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Laura take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Laura

Personality Compatibility


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