Laura is a leader in luxury e-commerce with a strong background in developing and executing business strategies for top brands including DeMellier, Kurt Geiger, and FARFETCH. A graduate of the University of Westminster, she is highly numerate with expertise in DTC trading, P&L management, and re-platforming projects.
While at Kurt Geiger, she was involved in launching adaptive carousels on the homepage to provide highly targeted product recommendations based on individual visitor affinities.
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Experience
5 Years
Current Role
Head of Ecommerce
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview
How Laura shows up
Assertive
Example Seeker
Value Driven
They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.
Priorities
Topics Laura cares about
Luxury Ecommerce
Her entire career, including roles at DeMellier, Kurt Geiger, and FARFETCH, has been focused on leading e-commerce for luxury brands.
DTC Trading Strategy
Her experience includes direct-to-consumer trading, forecasting key sales KPIs, and managing the financial performance of online channels.
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Career
Work history
1-2026
Head of Ecommerce
DeMellier
9-2023 - 1-2026
Global Head of Digital Trading | Kurt Geiger, Carvela, Shoeaholics & Dropship
Kurt Geiger
11-2022 - 9-2023
Senior Global Digital Trading Manager | Kurt Geiger, Carvela & Shoeaholics
Kurt Geiger
10-2021 - 10-2022
Trade Manager - Private Client
FARFETCH
4-2021 - 10-2021
Senior Digital Trading Manager - Fashion, Accessories & Jewellery
Liberty.
In the press
Media appearances
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Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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