Laura Young

Observer
DISC Type : ic

Head of Ecommerce at DeMellier

London, England, United Kingdom

Overview

Laura is a leader in luxury e-commerce with a strong background in developing and executing business strategies for top brands including DeMellier, Kurt Geiger, and FARFETCH. A graduate of the University of Westminster, she is highly numerate with expertise in DTC trading, P&L management, and re-platforming projects.

While at Kurt Geiger, she was involved in launching adaptive carousels on the homepage to provide highly targeted product recommendations based on individual visitor affinities.

Personality Overview

Assertive

Example Seeker

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Luxury Ecommerce
Her entire career, including roles at DeMellier, Kurt Geiger, and FARFETCH, has been focused on leading e-commerce for luxury brands.
DTC Trading Strategy
Her experience includes direct-to-consumer trading, forecasting key sales KPIs, and managing the financial performance of online channels.
Ecommerce Personalization
At Kurt Geiger, she was involved in implementing technology to offer highly targeted product recommendations, showing an interest in CX.

Media Appearances

Laura has no verified media appearances

Work History

1-2026
Head of Ecommerce at DeMellier
9-2023 - 1-2026
Global Head of Digital Trading | Kurt Geiger, Carvela, Shoeaholics & Dropship at Kurt Geiger
11-2022 - 9-2023
Senior Global Digital Trading Manager | Kurt Geiger, Carvela & Shoeaholics at Kurt Geiger
10-2021 - 10-2022
Trade Manager - Private Client at FARFETCH
4-2021 - 10-2021
Senior Digital Trading Manager - Fashion, Accessories & Jewellery at Liberty.

Education

Bachelor of Arts (B.A.) from University of Westminster
International Baccalaureate from Barton Court Grammar School

More Information

Social Presence :

Prographics :

Exp : 5 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Ecommerce at DeMellier
URL has been copied!

Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Laura

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Laura take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Laura

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.