Laureano Cuesta Ruiz

Enthusiast
DISC Type : i

Director de Digital & Direct marketing at AIG Mexico

Mexico City Metropolitan Area

Overview

Laureano Cuesta Ruiz serves as the Director of Partnerships and Digital & Direct Marketing at AIG Mexico, where he spearheads the development of strategic business opportunities. He has a significant background in the insurance sector, having held multiple leadership roles at BNP Paribas Cardif focused on business development, strategy, and marketing.

He is a public voice on the digital transformation of the travel insurance industry, emphasizing simplified customer experiences through technology and B2B2C partnerships.

He holds a certification in the fundamentals of Artificial Intelligence and Machine Learning.

Personality Overview

Amiable & Agreeable

Story Driven

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Travel Insurance Innovation
He speaks publicly on panels about the future of travel insurance, focusing on digitalization, personalization, and creating simple customer experiences.
Strategic B2B2C Partnerships
His role centers on developing value propositions with commercial partners like airlines and travel agencies to expand market reach.
AI in Marketing
Based on his certification in AI and Machine Learning, he is focused on leveraging new technologies for business development in the insurance industry. [Predicted]

Media Appearances

Laureano has no verified media appearances

Work History

9-2023
Director de Digital & Direct marketing at AIG Mexico
4-2017 - 5-2023
Director de Transformacion at BNP Paribas Cardif Mexico
9-2013 - 3-2017
Strategy Subdirector at BNP Paribas Cardif Mexico
12-2012 - 4-2017
Subdirector Product Development and Marketing at BNP Paribas Cardif Mexico
7-2011 - 4-2017
Subdirector de Desarrollo de Negocios Individuales at Cardif Mexico (BNP Paribas group)

Education

1976 - 1982
Education details unavailable from liceo frances madrid
1976 - 1982
Education details unavailable from licee francais

More Information

Social Presence :

Prographics :

Exp : N/A Location : Mexico City Metropolitan Area Job Level : N/A Designation : Director de Digital & Direct marketing at AIG Mexico
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Insights For Selling To Laureano

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laureano is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Laureano

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Laureano move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Laureano take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Laureano

Personality Compatibility


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