Director de Digital & Direct marketing at AIG Mexico
📍 Mexico City Metropolitan Area
Laureano Cuesta Ruiz serves as the Director of Partnerships and Digital & Direct Marketing at AIG Mexico, where he spearheads the development of strategic business opportunities. He has a significant background in the insurance sector, having held multiple leadership roles at BNP Paribas Cardif focused on business development, strategy, and marketing.
He is a public voice on the digital transformation of the travel insurance industry, emphasizing simplified customer experiences through technology and B2B2C partnerships.
He holds a certification in the fundamentals of Artificial Intelligence and Machine Learning.
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Current Role
Director de Digital & Direct marketing
Location
Mexico City Metropolitan Area
Personality Overview
How Laureano shows up
Amiable & Agreeable
Story Driven
Non-Confrontational
Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals. They agree with others often, so exercise caution when relying on their word.
Priorities
Topics Laureano cares about
Travel Insurance Innovation
He speaks publicly on panels about the future of travel insurance, focusing on digitalization, personalization, and creating simple customer experiences.
Strategic B2B2C Partnerships
His role centers on developing value propositions with commercial partners like airlines and travel agencies to expand market reach.
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Career
Work history
9-2023
Director de Digital & Direct marketing
AIG Mexico
4-2017 - 5-2023
Director de Transformacion
BNP Paribas Cardif Mexico
9-2013 - 3-2017
Strategy Subdirector
BNP Paribas Cardif Mexico
12-2012 - 4-2017
Subdirector Product Development and Marketing
BNP Paribas Cardif Mexico
7-2011 - 4-2017
Subdirector de Desarrollo de Negocios Individuales
Cardif Mexico (BNP Paribas group)
In the press
Media appearances
No media yetWe could not find public media appearances for this person.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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