Laurel De Bruijn

Inspirer
DISC Type : di

Senior Director of Marketing, Northeast Division at Comcast Business

Philadelphia, Pennsylvania, United States

Overview

Laurel de Bruijn is a seasoned sales and marketing leader with over 14 years of experience at Comcast, where she currently serves as a Senior Director. She specializes in driving revenue growth, enhancing sales effectiveness, and fostering cross-functional partnerships. Laurel is a graduate of Penn State University and is known as a strategic thinker.

Based on her activities, Laurel appears passionate about community engagement and creating opportunities through technology. She champions digital equity initiatives and actively supports diverse business organizations, demonstrating a commitment to giving back and fostering inclusive growth beyond her primary role.

She was a featured speaker at the United States Hispanic Chamber of Commerce (USHCC) Legislative Summit.

Personality Overview

Charming & Persuasive

Generous

Decisive

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Sales Readiness
Recently moved into a new role as Sr. Director of Enterprise Sales Readiness to support Comcast's enterprise and global sales teams, viewing it as a "full-circle moment".
Strategic Partnerships
Emphasizes cross-functional collaboration, highlighted by her work with the USHCC to champion the Comcast Business Alliance Chamber Referral Program.
Revenue Growth
Her career focus is on developing curated strategies that optimize performance, improve sales processes, and deliver measurable revenue impact for the business.

Media Appearances

Laurel has no verified media appearances

Work History

4-2025
Senior Director of Marketing, Northeast Division at Comcast Business
8-2018 - 2-2025
Director, Sales Effectiveness | Sales & Account Management at Comcast Business
3-2017 - 8-2018
Sr. Manager, Sales Effectiveness at Comcast Business
3-2014 - 2-2017
Manager, Sales Support at Comcast Business
4-2007 - 12-2010
Candidate Care Team Lead | Talent Acquisition & Recruiting at Comcast

Education

1998 - 2002
Bachelor of Arts (B.A.) from Penn State University
Communication and Media Studies from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : N/A Location : Philadelphia, Pennsylvania, United States Job Level : N/A Designation : Senior Director of Marketing, Northeast Division at Comcast Business
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Insights For Selling To Laurel

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurel is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Laurel

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Laurel move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Laurel take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Laurel

Personality Compatibility


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