Marco Biasiotto

Captain
DISC Type : DS

Vice President - Retail & Digital Strategy at Primaris REIT

Toronto, Ontario, Canada

Overview

Marco Biasiotto is the Vice President of Retail & Digital Strategy at Primaris REIT, where he applies his expertise in data analytics and innovation to the retail property sector. His background includes leadership roles at Oxford Properties Group and a Masters in Spatial Analysis from Ryerson University, underscoring his data-driven approach.

Passionate about the future of retail, Marco actively mentors students looking to enter the industry. He shows a keen interest in strategic growth and market leaders, following major firms like OMERS and the BMW Group, reflecting his focus on innovation and quality within his professional and personal interests.

He is a member of the ICSC North American Research Task Force and the Canadian Research Group, contributing to industry-wide thought leadership.

Personality Overview

Planner & Achiever

Dynamic But Sincere

Long-Term Thinker

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Retail Evolution
His entire career is focused on blending digital strategy with physical retail spaces to innovate the customer experience in shopping centres.
Data-Driven Strategy
He has a background in leading analytics and insights teams to drive "thoughtful data-driven decisions" and holds a Master's in Spatial Analysis.
Mentoring Talent
He recently participated in an event with Western University students, speaking about how to break into the retail industry.

Media Appearances

Marco has no verified media appearances

Work History

7-2022
Vice President - Retail & Digital Strategy at Primaris REIT
10-2020 - 7-2022
Director - Retail & Digital Strategy at Primaris REIT
1-2019 - 9-2020
Senior Director - Analytics, Insights and Innovation at Oxford Properties Group
11-2013 - 9-2020
Director - Analytics, Insights & Innovation at Oxford Properties Group
1-2010
Director - Research at Primaris Retail REIT

Education

MSA - Masters in Spatial Analysis from Ryerson University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Toronto, Ontario, Canada Job Level : Senior Designation : Vice President - Retail & Digital Strategy at Primaris REIT
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Insights For Selling To Marco

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marco is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Marco

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Marco move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Marco take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Marco

Personality Compatibility


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