Lauren Anderson Gilmore

Questioner
DISC Type : c

Director of Media Planning & Buying at Smith Kroeger

Omaha, Nebraska, United States

Overview

Lauren has no verified overview

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

7-2021
Director of Media Planning & Buying at Smith Kroeger
4-2018 - 7-2021
Senior Media Planner/Buyer at Smith Kroeger
1-2014 - 4-2018
Media Planner/Buyer at Smith Kroeger
10-2011 - 1-2014
Media Coordinator at Smith Kroeger
2-2011 - 5-2011
Brand Media Intern at The Richards Group

Education

2007 - 2011
International Communications: Advertising/Public Relations from Texas Christian University
2010 - 2010
Spanish from Universidad Pablo de Olavide

More Information

Social Presence :

Prographics :

Exp : 14 Location : Omaha, Nebraska, United States Job Level : Mid-senior Designation : Director of Media Planning & Buying at Smith Kroeger
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Insights For Selling To Lauren Anderson

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren Anderson is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lauren Anderson

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lauren Anderson move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lauren Anderson take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Lauren Anderson

Personality Compatibility


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