Lauren Boulos

Go-getter
DISC Type : d

Content Marketer at Empower Federal Credit Union

Greater Syracuse-Auburn Area, United States

Overview

Lauren Boulos is a communications strategist at Empower Federal Credit Union with extensive experience in content marketing and team leadership from her time at Amazon. A Certified ANA Marketing Professional with an MFA from New York University, she excels at building brand narratives. Colleagues describe her as a builder, problem solver, and forecaster.

Passionate about connecting with people, Lauren applies her creative writing background to inform and educate. She is a strong advocate for community engagement, proudly participating in events like CNY Pride. She enjoys coaching teams and helping others grow as communicators, always seeking new learning opportunities to expand her skills.

As a freelance writer, she has created content for a diverse range of clients, including ghostwriting books and developing copy for a boutique synth shop.

Personality Overview

Direct & Candid

Challenger

Fast-Paced

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Brand Storytelling
Uses her Creative Writing MFA to build meaningful brand narratives and create story-driven content, believing that "stories resonate" with customers.
Content Marketing
Develops omni-channel marketing content, from webinars to articles. Recently became a Certified ANA Marketing Professional to enhance her skills in this area.
Community Engagement
Actively participates in community events like CNY Pride and is proud to work for what she describes as a community-oriented company.

Media Appearances

Lauren has no verified media appearances

Work History

9-2024
Content Marketer at Empower Federal Credit Union
1-2023
Freelance Writer, Editor, and Proofreader at Various Clients
12-2022 - 6-2024
Manager, Education Training at Amazon
5-2021 - 12-2022
Manager, Education Content at Amazon
5-2017 - 5-2021
Sr. Content Strategist at Amazon

Education

BA from Hamilton College
MFA from New York University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Syracuse-Auburn Area, United States Job Level : N/A Designation : Content Marketer at Empower Federal Credit Union
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Lauren

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • Their decision making speed is somewhere in the middle.
  • Can Lauren take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Lauren

Personality Compatibility


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