Lauren Brennan

Wildcard
DISC Type : csi

VP, Head of PR, Cultural Impact Lab at The Martin Agency

Boston, Massachusetts, United States

Overview

Lauren has no verified overview

Personality Overview

Requires Proof

Curious But Skeptical

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

6-2023
VP, Head of PR, Cultural Impact Lab at The Martin Agency
2-2023
VP, Cultural Impact Lab Communications Director at The Martin Agency
1-2022 - 1-2023
SVP, Group Account Director at MullenLowe U.S.
3-2019 - 12-2020
VP, Account Director at MullenLowe U.S.
7-2017 - 3-2019
Account Director at MullenLowe U.S.

Education

2009 - 2012
MBA from Simmons College - Simmons School of Management
2002 - 2006
B.S. from University of Vermont

More Information

Social Presence :

Prographics :

Exp : 16 Location : Boston, Massachusetts, United States Job Level : Senior Designation : VP, Head of PR, Cultural Impact Lab at The Martin Agency
URL has been copied!

Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Lauren

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Lauren take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Lauren

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.