Lauren D.

Questioner
DISC Type : c

Associate Director Marketing | Rare disease at Biogen

Boston, Massachusetts, United States

Overview

Lauren has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to analyze every situation thoroughly.


Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

3-2025
Associate Director Marketing | Rare disease at Biogen
8-2021 - 3-2025
Sr Product Manager - Multiple Sclerosis at Biogen
4-2016 - 8-2021
Account Director Pharma at Epsilon
1-2013 - 4-2016
Senior Marketing Manager at Voya Financial
1-2012 - 12-2012
Project Manager SEO at Cagalyst | GroupM | WPP agency

Education

2010 - 2012
Masters of Science from Emmanuel College (Boston)
Bachelors of Arts in Communications from University of Hartford

More Information

Social Presence :

Prographics :

Exp : 15 Location : Boston, Massachusetts, United States Job Level : Mid-senior Designation : Associate Director Marketing | Rare disease at Biogen
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lauren

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lauren take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Lauren

Personality Compatibility


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