Lauren Downey

Pioneer
DISC Type : DIS

Consulting Member at The Upside

Portland, Oregon, United States

Overview

Lauren Downey is the owner of Found Marketing, where she specializes in turning ad spend into measurable revenue for B2B companies. Her expertise is in data-first paid media strategy across platforms like Google, Meta, and LinkedIn. People who have worked with her describe her as knowledgeable, resourceful, and a steadfast client advocate.

Outside of her agency work, Lauren is deeply invested in fostering Portlands marketing community. She previously served as the Director of Networking for the American Marketing Associations Portland chapter and currently organizes informal meetups for local marketing professionals to connect and share ideas.

She created and led a brand-new Director of Networking role for the American Marketing Associations Portland chapter.

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

B2B Paid Media
Her core focus is creating high-ROI paid ad strategies across major platforms to help B2B companies grow their leads and revenue.
Marketing Community Building
She actively organizes local marketer meetups in the Portland area and previously served on the board of the local American Marketing Association chapter.
Data-Driven Decisions
Her work is built on a data-first foundation, utilizing GA4 and GTM to ensure every marketing decision is backed by numbers.

Media Appearances

Lauren has no verified media appearances

Work History

7-2024
Consulting Member at The Upside
2-2017 - 3-2019
Paid Search Strategist at Mad Fish Digital
5-2016 - 12-2016
Product Marketing Associate at Grouptrail
1-2016
Owner of Found Marketing - Paid Media + Digital Marketing Strategist at Found Marketing
12-2015 - 4-2016
Adwords Specialist at Dealer Spike LLC

Education

2007 - 2011
French from University of Oregon

More Information

Social Presence :

Prographics :

Exp : 9 Location : Portland, Oregon, United States Job Level : Junior Designation : Consulting Member at The Upside
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Showcase existing customers and use case-studies to grab their attention
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lauren

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They are generally fast movers and can take quick decisions
  • Can Lauren take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lauren

Personality Compatibility


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