Lauren Fernandes

Observer
DISC Type : ic

Chief of Staff @ 10KC & Abode at Abode

Toronto, Ontario, Canada

Overview

Lauren Fernandes is the Chief of Staff at 10KC & Abode, where she partners with the CEO to drive strategic initiatives across the organization. With a background in business development and certifications in coaching and HR, she has a track record of exceeding revenue goals and leading high-performing teams.

Her history as a Director of Personal Training and a Conditioning Coach suggests a strong interest in health and wellness. Lauren is an Adler Trained Coach, indicating a passion for professional development and helping others achieve their potential.

After a successful 16-year tenure leading teams and business development, she made a significant career pivot into the tech industry.

Personality Overview

Value Driven

Curious

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally good communicators and can be hard to convince.

Topics They Care About

Talent Development
Her work focuses on helping customers grow and retain teams by delivering exceptional talent development experiences through technology.
Strategic Execution
Her role is centered on executing strategic priorities and driving growth in collaboration with sales, marketing, product, and engineering.
AI for Connection
She has expressed interest in using AI to power human connections and how these connections are critical for achieving business outcomes.

Media Appearances

Lauren has no verified media appearances

Work History

8-2025
Chief of Staff @ 10KC & Abode at Abode
4-2025 - 9-2025
Executive Business Partner at Ten Thousand Coffees
1-2023 - 3-2025
Business and Event Operations Manager at Ten Thousand Coffees
9-2021 - 10-2022
Advisor, Business Development, Personal Training CGOC at Cambridge Group of Clubs
11-2018 - 10-2021
Director of Personal Training at Toronto Athletic Club

Education

1-2022 - 12-2022
Human Resource Management Essentials Certificate from University of Toronto School of Continuing Studies
6-2010 - 5-2011
Adler Trained Coach from Adler Graduate Professional School

More Information

Social Presence :

Prographics :

Exp : 20 Location : Toronto, Ontario, Canada Job Level : N/A Designation : Chief of Staff @ 10KC & Abode at Abode
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Lauren

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Lauren take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Lauren

Personality Compatibility


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