Lauren Hodges

Examiner
DISC Type : sc

Creative Director at Chobani

New York City Metropolitan Area, United States

Overview

Lauren has no verified overview

Personality Overview

Late Adopter

Unexpressive

Process Oriented

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

1-2023
Creative Director at Chobani
1-2022 - 1-2023
Design Director at Chobani
11-2019 - 1-2022
Senior Designer at Chobani
7-2018 - 10-2019
Global Art Director at Aesop
10-2017 - 6-2018
Designer at Pentagram

Education

2009 - 2013
BFA from Parsons School of Design - The New School
Mechanics of Typography from The Cooper Union for the Advancement of Science and Art
Graphics from Haystack Mountain School of Crafts

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Creative Director at Chobani
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Lauren

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Lauren take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Lauren

Personality Compatibility


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