Lauren Huffman

Commander
DISC Type : D

Account Executive at The Trade Desk

Chicago, Illinois, United States

Overview

Lauren has no verified overview

Personality Overview

Impact-Driven

Very Quick

Risk-Taker

They are less concerned about the product and more about its potential impact.  They do not care very much about building rapport or relationships. They put a lot of effort into ensuring personal success.

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

11-2023
Account Executive at The Trade Desk
1-2022 - 10-2023
Senior Manager, Ad Operations, Media & Entertainment at Roku Inc.
Senior Director, Media Platform & Operations, Agency-Wide at Merkle
Director, Media Platforms & Operations, Agency-Wide at Merkle
Associate Director, Media Platforms & Operations, Target Account at Merkle

Education

Bachelor of Science - BS from Columbia College Chicago
History from Canterbury Christ Church University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Chicago, Illinois, United States Job Level : Junior Designation : Account Executive at The Trade Desk
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lauren

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • If convinced, they can reach decisions quite fast.
  • Can Lauren take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Lauren

Personality Compatibility


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