Lincoln Tatro

Evaluator
DISC Type : DSc

Solution Principal - Merchandising, Allocation & Replenishment, Analytics at Aptos Retail

Potsdam, New York, United States

Overview

Lincoln has no verified overview

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Lincoln has no verified topics they care about

Media Appearances

Lincoln has no verified media appearances

Work History

4-2022
Solution Principal - Merchandising, Allocation & Replenishment, Analytics at Aptos Retail
5-2021 - 4-2022
Senior Solution Consultant - Planning, Allocation & Replenishment at Aptos Retail
6-2020 - 5-2021
Senior Director of Planning & Allocation at Soft Surroundings
6-2018 - 6-2020
Director of Planning, Allocation & Replenishment at Duluth Trading Company
7-2014 - 6-2018
Senior Planning Manager at Lands'​ End

Education

1996 - 1998
MBA from Clarkson University
1991 - 1994
Bachelors from State University of New York College at Potsdam

More Information

Social Presence :

Prographics :

Exp : 13 Location : Potsdam, New York, United States Job Level : Mid-senior Designation : Solution Principal - Merchandising, Allocation & Replenishment, Analytics at Aptos Retail
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Insights For Selling To Lincoln

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lincoln is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lincoln

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lincoln move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lincoln take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lincoln

Personality Compatibility


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