Lincoln Tatro in

Lincoln Tatro

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Solution Principal - Merchandising, Allocation & Replenishment, Analytics at Aptos Retail
📍 Potsdam, New York, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
13 Years
Current Role
Solution Principal - Merchandising, Allocation & Replenishment, Analytics
Job Level
Mid-senior
Location
Potsdam, New York, United States
Personality Overview

How Lincoln shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lincoln cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

4-2022
Solution Principal - Merchandising, Allocation & Replenishment, Analytics
Aptos Retail
5-2021 - 4-2022
Senior Solution Consultant - Planning, Allocation & Replenishment
Aptos Retail
6-2020 - 5-2021
Senior Director of Planning & Allocation
Soft Surroundings
6-2018 - 6-2020
Director of Planning, Allocation & Replenishment
Duluth Trading Company
7-2014 - 6-2018
Senior Planning Manager
Lands'​ End
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1996 - 1998
MBA
Clarkson University
1991 - 1994
Bachelors
State University of New York College at Potsdam
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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