Lauren Johnston

Pioneer
DISC Type : isd

Chief Product Transformation Officer at Atlas Obscura

New York, New York, United States

Overview

Lauren has no verified overview

Personality Overview

Dynamic But Sincere

Friendly But Fast

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

9-2025
Chief Product Transformation Officer at Atlas Obscura
6-2025 - 9-2025
Interim Executive Editor at Atlas Obscura
4-2025
Advisory Board Member at The Overlook
1-2024 - 1-2025
Media Transformation Challenge 2024 Fellow at Media Transformation Challenge
5-2023 - 11-2024
Executive Editor, Yahoo News at Yahoo

Education

Bachelor of Arts (B.A.) from Kenyon College
Master of Arts (M.A.) from New York University

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York, New York, United States Job Level : Leadership Designation : Chief Product Transformation Officer at Atlas Obscura
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lauren

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They are generally fast movers and can take quick decisions
  • Can Lauren take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lauren

Personality Compatibility


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