Craig Etheridge

Collaborator
DISC Type : si

Director, Digital Marketing - North America at ManpowerGroup

Washington DC-Baltimore Area, United States

Overview

Craig has no verified overview

Personality Overview

Example Driven

Fair-minded

Good Listener

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Win-win scenarios can appeal strongly to them. They are more likely to go for proven solutions.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

12-2020
Director, Digital Marketing - North America at ManpowerGroup
2019 - 2020
Advertising Marketing Leader at Firefly
2016 - 2019
Director, Advanced Platform Data Solutions at Effectv
2015 - 2016
VP, Strategic Marketing Development at BrabenderCox
2012 - 2015
SVP, Digital and Mobile Advertising Sales at USA TODAY NETWORK

Education

BA from Radford University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Washington DC-Baltimore Area, United States Job Level : Mid-senior Designation : Director, Digital Marketing - North America at ManpowerGroup
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • When asking them questions, sound relatable and informal
  • Summarize the key points at the end of the conversation

DONT's

  • Don’t give the impression of being unproven or risky
  • Don’t sound very transactional
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Craig

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Craig take some risk or not?

  • It is unlikely that they will take many risks.

You And Craig

Personality Compatibility


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