Lauren Kiser

Pioneer
DISC Type : IDS

Product Marketing Consultant at Fluvio

Greater Cleveland, United States

Overview

Lauren Kiser is a product marketing leader with over 13 years of experience, specializing in B2B SaaS and startups. She focuses on go-to-market strategy, value-based messaging, and launching innovative AI products. Colleagues describe her as a talented, resilient, and insightful cross-functional partner who excels at creating demand and enabling sales teams.

Based on her social media activity, Lauren has a strong passion for the craft of writing and values grammar. She also appears to enjoy planning team-building activities and fostering strong connections with her colleagues, having recently organized a team offsite in her hometown.

Unique fact: Lauren is a staunch defender of the em dash, humorously stating, "Yall can pry the em dash from my cold, dead fingers. "

Personality Overview

Friendly But Fast

Dynamic But Sincere

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

AI in Product Marketing
She led AI messaging strategy at Totango, drove GTM for AI features at Sprinklr, and is currently researching how PMM teams adopt AI at Fluvio.
Go-to-Market Strategy
A core theme in her profile headline and experience, she has developed and implemented GTM strategies for multiple B2B SaaS companies, including sales-assisted motions.
Scaling Startups
She has been the founding product marketing leader at three early-stage startups, demonstrating expertise in building scalable processes for launches and competitive intelligence.

Media Appearances

Lauren has no verified media appearances

Work History

7-2024
Product Marketing Consultant at Fluvio
9-2022 - 2-2024
Director of Product Marketing at Totango
11-2021 - 7-2022
Director of Product Marketing at Krisp
4-2021 - 10-2021
Director, Product Marketing at GRIN
6-2016 - 4-2021
Senior Manager, Advertising, Product Marketing at Sprinklr

Education

B.A. from The Ohio State University
Masters of Business Administration from Southern New Hampshire University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Cleveland, United States Job Level : Middle Designation : Product Marketing Consultant at Fluvio
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lauren

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They are generally fast movers and can take quick decisions
  • Can Lauren take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lauren

Personality Compatibility


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