Lauren Klouda

Trailblazer
DISC Type : ID

Director of Retail Marketing and Creative Services at Sourcebooks

Lombard, Illinois, United States

Overview

Lauren has no verified overview

Personality Overview

Charismatic

Assertive

Informal

They are charming and can persuade others to support their decisions.  They are more likely to accept new and exciting technologies. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

9-2025
Director of Retail Marketing and Creative Services at Sourcebooks
1-2023 - 9-2025
Senior Director of Marketing at Independent Publishers Group
2-2018 - 1-2023
Director of Marketing at Independent Publishers Group
6-2015 - 2-2018
Marketing Manager, Print & Digital at Independent Publishers Group
7-2009 - 10-2010
Marketing Specialist and Social Media Marketing Manager at Elite Electronic Engineering Inc.

Education

2005 - 2009
BA from University of Michigan
2001 - 2005
Education details unavailable from Benet Academy

More Information

Social Presence :

Prographics :

Exp : 13 Location : Lombard, Illinois, United States Job Level : Mid-senior Designation : Director of Retail Marketing and Creative Services at Sourcebooks
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Help them visualize the impact of their decision
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lauren

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Lauren take some risk or not?

  • If necessary, they will be ready to take risks.

You And Lauren

Personality Compatibility


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