Lauren Marder

Evaluator
DISC Type : dcs

Account Executive at Salesforce

Boston, Massachusetts, United States

Overview

Lauren is an Account Executive at Salesforce who helps financial institutions use technology to build trusted relationships and accelerate revenue growth. A graduate of Cornell University, she has extensive experience in enterprise sales, data services, and sales leadership, consistently exceeding targets throughout her career.

Outside of work, Lauren is a lifelong soccer fan, having discovered a passion for the game at age five. She deeply values the teamwork and creativity inherent in the sport, applying the philosophy that aggregate contributions create wins to her professional life.

Despite a desire to play professionally, her soccer career was forced into retirement at age 20 after two major knee injuries.

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

FinServ Technology
Her role at Salesforce is dedicated to helping financial firms improve business processes and connect with customers using technology like the Agentforce platform.
Team Collaboration
Draws inspiration from her love of soccer, believing that everyone contributes to a win and that collective effort is the key to success.
The Game of Soccer
Describes soccer as the "1st love of my life. " It's a deep-seated passion that has shaped her personal and professional philosophies since she was a child.

Media Appearances

Lauren has no verified media appearances

Work History

1-2022
Account Executive at Salesforce
1-2021 - 1-2022
Enterprise Sales Executive at Touchplan
1-2020 - 1-2021
Director of Sales - Data Services & Strategic Partnerships at Rental Beast
6-2004 - 1-2020
Head of Investment Advisor & Insurance Sales at CreditSights
6-2004
Vice President at Thomson Financial

Education

1990 - 1994
B.A. from Cornell University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Boston, Massachusetts, United States Job Level : N/A Designation : Account Executive at Salesforce
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lauren

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lauren take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lauren

Personality Compatibility


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