Lauren O'Brien

Questioner
DISC Type : c

Marketing Manager at Rich Products Corporation

Orchard Park, New York, United States

Overview

Lauren has no verified overview

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

1-2024
Marketing Manager at Rich Products Corporation
6-2022 - 1-2024
Associate Product Manager at Rich Products Corporation
4-2020 - 6-2022
Associate Brand Manager, Seagram’s Family at FIFCO USA
3-2019 - 4-2020
Industry Relations Manager at FIFCO USA
4-2018 - 3-2019
Trade Marketing Specialist at FIFCO USA

Education

2011 - 2015
Bachelor of Science (B.S.) from University at Buffalo
2006 - 2010
High School from Hamburg High School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Orchard Park, New York, United States Job Level : Middle Designation : Marketing Manager at Rich Products Corporation
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lauren

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lauren take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Lauren

Personality Compatibility


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