Lauren Reynolds

Inquirer
DISC Type : cd

Senior Brand Director, Woodford Reserve, USA & Canada at Brown-Forman

Louisville, Kentucky, United States

Overview

Lauren has no verified overview

Personality Overview

Judgemental

Hard To Convince

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

1-2025
Senior Brand Director, Woodford Reserve, USA & Canada at Brown-Forman
8-2022 - 1-2025
Global Brand Director, Woodford Reserve & Old Forester at Brown-Forman
9-2021 - 8-2022
Global Senior Brand Manager, Super Premium American Whiskey at Brown-Forman
3-2019 - 9-2021
Senior Brand Manager, Jack Daniel’s Tennessee Whiskey at Brown-Forman
6-2017 - 3-2019
Senior Brand Manager, Innovation at Conagra Brands

Education

2001 - 2005
Bachelor of Arts from University of Wisconsin-Madison
2012 - 2014
Master of Business Administration (M.B.A.) from Lebanon Valley College

More Information

Social Presence :

Prographics :

Exp : 20 Location : Louisville, Kentucky, United States Job Level : Senior Designation : Senior Brand Director, Woodford Reserve, USA & Canada at Brown-Forman
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Lauren

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Lauren take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Lauren

Personality Compatibility


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