Lauren Saroukhan

Inquirer
DISC Type : cd

Commercial Excellence Executive at Kruger Inc.

Greater Montreal Metropolitan Area, Canada

Overview

Lauren Saroukhan is a Commercial Excellence Executive at Kruger Inc. with over 20 years of leadership experience across the beverage, manufacturing, IT, and media sectors. An MBA graduate from HEC Montréal, she specializes in developing commercial strategies, optimizing processes, and spearheading innovative, profitable projects to drive business growth across North America.

Outside of her corporate role, Lauren is deeply committed to community service, holding the position of Executive Vice President on the Board of Directors for the Fondation Ressources pour les enfants diabétiques (FRED). She actively supports the foundations fundraising and awareness campaigns, demonstrating her passion for creating positive change.

Unique fact: Lauren has a specific certification in Diversity, Equity & Inclusion from IAP Career College.

Personality Overview

Hard To Convince

Judgemental

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Commercial Excellence
Her current role focuses on creating a Commercial Excellence function at Kruger Inc. to improve performance, customer retention, and overall business efficiency.
Juvenile Diabetes Support
Serves as Executive Vice President for the Fondation Ressources pour les enfants diabétiques, actively promoting and supporting its major campaigns.
Corporate Sustainability
Showcases pride in her company's sustainability achievements, such as earning the EcoVadis Gold Medal for being in the top 5% of sustainable companies.

Media Appearances

Lauren has no verified media appearances

Work History

3-2025
Commercial Excellence Executive at Kruger Inc.
8-2024 - 3-2025
Head of Global Sourcing, Goods and Services at BRP
2020
Executive Vice President (Board of Directors) at Fondation Ressources pour les enfants diabétiques
2020 - 8-2024
Projects & Business Relations Executive at Station 22
2013 - 2020
Projects & Customer Relations Director at Kruger, vins et spiritueux

Education

2007 - 2009
MBA from HEC Montréal
Diversity Equity & Inclusion from IAP Career College

More Information

Social Presence :

Prographics :

Exp : 26 Location : Greater Montreal Metropolitan Area, Canada Job Level : N/A Designation : Commercial Excellence Executive at Kruger Inc.
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Lauren

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • Their decision making speed is somewhere in the middle.
  • Can Lauren take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Lauren

Personality Compatibility


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