Lauren Scolnic

Critic
DISC Type : C

Associate Director, Communications at Pairwise

Durham, North Carolina, United States

Overview

Lauren has no verified overview

Personality Overview

Negotiator

Information Seeker

ROI Driven

They choose to analyze logically and value facts to emotions.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

3-2025
Associate Director, Communications at Pairwise
1-2023 - 2-2025
Head of Communications & Marketing at Modern Energy
3-2022 - 1-2023
Senior Director, Communications & Marketing at Modern Energy
2-2020 - 3-2022
Director of Communications at Modern Energy
5-2019 - 2-2020
Strategic Communications Consultant at University of North Carolina at Chapel Hill

Education

MA from Johns Hopkins School of Advanced International Studies (SAIS)
BA (Honours) from McGill University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Durham, North Carolina, United States Job Level : Mid-senior Designation : Associate Director, Communications at Pairwise
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Lauren

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Lauren take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Lauren

Personality Compatibility


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