Lauren Strongin

Enthusiast
DISC Type : i

Director, Integrated Marketing Strategy & Communications at Utz Brands, Inc.

Northbrook, Illinois, United States

Overview

Lauren has no verified overview

Personality Overview

Consensus Focused

Story Driven

Amiable & Agreeable

They prefer to build relationships rather than staying totally transactional.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

8-2025
Director, Integrated Marketing Strategy & Communications at Utz Brands, Inc.
3-2025 - 6-2025
Account Director at TSMGI
9-2021 - 3-2025
Shopper Marketing Manager, Walmart at PepsiCo
9-2018 - 9-2021
Volunteer and Networker at Career Hiatus
5-2013 - 8-2018
Senior Manager, Integrated Marketing at Kellogg Company

Education

Bachelor of Science from Syracuse University
2020 - 2020
Certificate from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 12 Location : Northbrook, Illinois, United States Job Level : Mid-senior Designation : Director, Integrated Marketing Strategy & Communications at Utz Brands, Inc.
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Lauren

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Lauren take some risk or not?

  • They can take some low-probability risks if needed.

You And Lauren

Personality Compatibility


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