Lauren Thompson

Observer
DISC Type : ic

Head of Marketing at Spara

New York, New York, United States

Overview

Lauren Thompson is the Head of Marketing at Spara, specializing in scaling brands at early-stage startups. She previously led marketing at Thimble from Series A through acquisition, achieving 15x organic growth, and launched Ubers JUMP e-bikes globally. She earned her Masters in Business from VCU Brandcenter.



Uniquely, she holds a Bachelor of Science in Architecture from the University of Virginia, which informs her design-led approach to brand strategy.

Personality Overview

Curious

Assertive

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Startup Brand Building
Focuses on creating foundational brand strategy, messaging, and visual identity for early-stage, founder-led companies to enable high growth.
Organic Growth
Experienced in scaling organic marketing channels significantly, as demonstrated by her 15x growth achievement while leading the team at Thimble.
Go-to-Market Strategy
Has a background in leading global campaigns and localized launches for new products, such as bringing Uber's JUMP e-bikes to over 30 cities.

Media Appearances

Lauren has no verified media appearances

Work History

8-2025 - 10-2025
Head of Marketing at Spara
8-2024 - 7-2025
Brand and Marketing Consultant at Freelance
10-2021 - 8-2024
Vice President, Brand and Product Marketing at Thimble
12-2019 - 10-2021
Director of Brand and Creative at Thimble
12-2018 - 12-2019
Associate Creative Director at Uber

Education

2013 - 2015
Masters of Science in Business from VCU Brandcenter
2007 - 2011
Bachelor of Science in Architecture from University of Virginia

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : N/A Designation : Head of Marketing at Spara
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lauren

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They like to analyze well and then make their decisions.
  • Can Lauren take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Lauren

Personality Compatibility


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