Rodrigo Le Vinsón in

Rodrigo Le Vinsón

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Director de Comunicación Estratégica Italika | Cobranza y Préstamos Banco Azteca | Presta Prenda at Grupo Elektra
📍 Mexico City, Mexico

Rodrigo is the Director of Strategic Communication for major Grupo Elektra brands, including Banco Azteca and Italika. With a Masters from Universidad Panamericana and an extensive background as a television producer, he is described by colleagues as a creative, perfectionist, and excellent strategist who excels at creating clear, direct messaging.

He has a strong passion for the entertainment industry, demonstrated by his long career in content production and his interest in leading companies like The Walt Disney Company and Sony Pictures Entertainment. Rodrigo also values mentorship and fostering the next generation of professional talent.

After 15 years producing television for major networks, he successfully pivoted his career into institutional and corporate communications.

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Experience
14 Years
Current Role
Director de Comunicación Estratégica Italika | Cobranza y Préstamos Banco Azteca | Presta Prenda
Job Level
Mid-senior
Location
Mexico City, Mexico
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Rodrigo cares about

Strategic Communication
He leads strategic communication for several major brands and has written about his deliberate and successful transition from media production into this field.
Content Production
Has over 15 years of experience as a producer for networks like TELEVISA and Grupo Imagen, managing budgets, post-production, and product placement strategies.
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Career

Work history

12-2019
Director de Comunicación Estratégica Italika | Cobranza y Préstamos Banco Azteca | Presta Prenda
Grupo Elektra
6-2018 - 3-2019
Digital OOH Creative Sales Manager
Promo Espacio
2-2017 - 3-2018
Executive Producer Oye al Chef
Atracción de Talento Grupo Imagen
2-2016 - 1-2018
COO - Chief Operations Officer
CONQUE (The biggest independent entertainment convention of the Comic genre in Mexico)
8-2005 - 1-2017
Associate Producer
TELEVISA NETWORKS
In the press

Media appearances

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Education
9-2022 - 5-2024
Maestría
Universidad Panamericana
2002 - 2007
B.A in Communications - 2001
Universidad Intercontinental
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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