Rodrigo is the Director of Strategic Communication for major Grupo Elektra brands, including Banco Azteca and Italika. With a Masters from Universidad Panamericana and an extensive background as a television producer, he is described by colleagues as a creative, perfectionist, and excellent strategist who excels at creating clear, direct messaging.
He has a strong passion for the entertainment industry, demonstrated by his long career in content production and his interest in leading companies like The Walt Disney Company and Sony Pictures Entertainment. Rodrigo also values mentorship and fostering the next generation of professional talent.
After 15 years producing television for major networks, he successfully pivoted his career into institutional and corporate communications.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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