Rodrigo Le Vinsón

Inquirer
DISC Type : cd

Director de Comunicación Estratégica Italika | Cobranza y Préstamos Banco Azteca | Presta Prenda at Grupo Elektra

Mexico City, Mexico

Overview

Rodrigo is the Director of Strategic Communication for major Grupo Elektra brands, including Banco Azteca and Italika. With a Masters from Universidad Panamericana and an extensive background as a television producer, he is described by colleagues as a creative, perfectionist, and excellent strategist who excels at creating clear, direct messaging.

He has a strong passion for the entertainment industry, demonstrated by his long career in content production and his interest in leading companies like The Walt Disney Company and Sony Pictures Entertainment. Rodrigo also values mentorship and fostering the next generation of professional talent.

After 15 years producing television for major networks, he successfully pivoted his career into institutional and corporate communications.

Personality Overview

Hard To Convince

Judgemental

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Strategic Communication
He leads strategic communication for several major brands and has written about his deliberate and successful transition from media production into this field.
Content Production
Has over 15 years of experience as a producer for networks like TELEVISA and Grupo Imagen, managing budgets, post-production, and product placement strategies.
Brand Storytelling
His career combines creative content development and strategic communications, focusing on building narratives for prominent financial, commercial, and retail brands.

Media Appearances

Rodrigo has no verified media appearances

Work History

12-2019
Director de Comunicación Estratégica Italika | Cobranza y Préstamos Banco Azteca | Presta Prenda at Grupo Elektra
6-2018 - 3-2019
Digital OOH Creative Sales Manager at Promo Espacio
2-2017 - 3-2018
Executive Producer Oye al Chef at Atracción de Talento Grupo Imagen
2-2016 - 1-2018
COO - Chief Operations Officer at CONQUE (The biggest independent entertainment convention of the Comic genre in Mexico)
8-2005 - 1-2017
Associate Producer at TELEVISA NETWORKS

Education

9-2022 - 5-2024
Maestría from Universidad Panamericana
2002 - 2007
B.A in Communications - 2001 from Universidad Intercontinental

More Information

Social Presence :

Prographics :

Exp : 14 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Director de Comunicación Estratégica Italika | Cobranza y Préstamos Banco Azteca | Presta Prenda at Grupo Elektra
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Insights For Selling To Rodrigo

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch
  • Refer to testimonials from others in similar positions

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rodrigo is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Rodrigo

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Rodrigo move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Rodrigo take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Rodrigo

Personality Compatibility


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