Lauren Tyler in

Lauren Tyler

Enigma · DISC type cid
Global Head of Product & Innovation at Echo
📍 Brighton, England, United Kingdom

Lauren Tyler is the Global Head of Product & Innovation at Echo, where she leverages her passion for human-centered design. With a background spanning CPG, luxury, and telecomms, she transitioned to the water industry to make a meaningful impact. Colleagues describe her as creatively driven, pragmatic, and strategically minded.

As a self-described creative and curious mind with a degree from Bath School of Art and Design, Lauren is fascinated by psychology and perception. She is passionate about understanding how evolutionary psychology can be applied to innovation and is mesmerized by concepts like the "Overview Effect" inspired by space exploration.

She deliberately chose to enter the water industry, a field she was told was "not very sexy, " because she wanted to make an impact where it truly matters.

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Experience
13 Years
Current Role
Global Head of Product & Innovation
Job Level
Mid-senior
Location
Brighton, England, United Kingdom
Personality Overview

How Lauren shows up

Hard To Convince
Friendly Yet Blunt
Persuasive & Assertive

They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Priorities

Topics Lauren cares about

Water Sector Innovation
She leads product and innovation at Echo and previously established the first innovation capability at Southern Water, focused on solving critical industry challenges like water scarcity.
Human-Centred Design
A core philosophy in her work, she believes human experience and connection should be at the forefront of designing new brands, services, and digital products.
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Career

Work history

10-2025
Global Head of Product & Innovation
Echo
11-2024 - 10-2025
Independent Consultant
LT Consulting
3-2019 - 7-2024
Head Of Innovation
Southern Water
9-2017 - 3-2019
Creative Consultant
Fluxx Ltd.
10-2016 - 9-2017
Strategist
The Future Laboratory
In the press

Media appearances

Ep 56. #WUNCareerStories - Female Health in the Workplace - Lauren Tyler, former Head of Innovation at Southern Water talking with WUN Advocate, Julia Stichling. Featured in Buzzsprout
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#WUNCareerStories – Female Health in the Workplace with Lauren Tyler, former Head of Innovation at Southern Water. Featured in Women’s Utilities Network (thewun.co.uk)
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Education
2007 - 2010
Bachelor of Arts (BA)
Bath school of art and design
2006 - 2007
Foundation diploma in art & design
University of the Arts London
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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