Lauren Tyler

Enigma
DISC Type : cid

Global Head of Product & Innovation at Echo

Brighton, England, United Kingdom

Overview

Lauren Tyler is the Global Head of Product & Innovation at Echo, where she leverages her passion for human-centered design. With a background spanning CPG, luxury, and telecomms, she transitioned to the water industry to make a meaningful impact. Colleagues describe her as creatively driven, pragmatic, and strategically minded.

As a self-described creative and curious mind with a degree from Bath School of Art and Design, Lauren is fascinated by psychology and perception. She is passionate about understanding how evolutionary psychology can be applied to innovation and is mesmerized by concepts like the "Overview Effect" inspired by space exploration.

She deliberately chose to enter the water industry, a field she was told was "not very sexy, " because she wanted to make an impact where it truly matters.

Personality Overview

Hard To Convince

Friendly Yet Blunt

Persuasive & Assertive

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Water Sector Innovation
She leads product and innovation at Echo and previously established the first innovation capability at Southern Water, focused on solving critical industry challenges like water scarcity.
Human-Centred Design
A core philosophy in her work, she believes human experience and connection should be at the forefront of designing new brands, services, and digital products.
Sustainable Behaviour
She has written about the need for a system of solutions, including behavioral science, to drive sustainable and sizable changes in customer water consumption.

Media Appearances

Ep 56. #WUNCareerStories - Female Health in the Workplace - Lauren Tyler, former Head of Innovation at Southern Water talking with WUN Advocate, Julia Stichling. Featured in Buzzsprout

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#WUNCareerStories – Female Health in the Workplace with Lauren Tyler, former Head of Innovation at Southern Water. Featured in Women’s Utilities Network (thewun.co.uk)

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Work History

10-2025
Global Head of Product & Innovation at Echo
11-2024 - 10-2025
Independent Consultant at LT Consulting
3-2019 - 7-2024
Head Of Innovation at Southern Water
9-2017 - 3-2019
Creative Consultant at Fluxx Ltd.
10-2016 - 9-2017
Strategist at The Future Laboratory

Education

2007 - 2010
Bachelor of Arts (BA) from Bath school of art and design
2006 - 2007
Foundation diploma in art & design from University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 13 Location : Brighton, England, United Kingdom Job Level : Mid-senior Designation : Global Head of Product & Innovation at Echo
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lauren

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Lauren take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Lauren

Personality Compatibility


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