Lauren Tyler
Login to view DISC.Lauren Tyler is the Global Head of Product & Innovation at Echo, where she leverages her passion for human-centered design. With a background spanning CPG, luxury, and telecomms, she transitioned to the water industry to make a meaningful impact. Colleagues describe her as creatively driven, pragmatic, and strategically minded.
As a self-described creative and curious mind with a degree from Bath School of Art and Design, Lauren is fascinated by psychology and perception. She is passionate about understanding how evolutionary psychology can be applied to innovation and is mesmerized by concepts like the "Overview Effect" inspired by space exploration.
She deliberately chose to enter the water industry, a field she was told was "not very sexy, " because she wanted to make an impact where it truly matters.
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