Lauren Vander Broek

Initiator
DISC Type : Di

Director, Digital Experience Optimization at adidas

Portland, Oregon, United States

Overview

Lauren has no verified overview

Personality Overview

Conviction Driven

Friendly Challenger

Confident

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

11-2022
Director, Digital Experience Optimization at adidas
3-2021 - 11-2022
Sr Manager, UX Strategy at adidas
11-2018 - 2-2021
Manager, Digital Merchandising at adidas
5-2016 - 5-2017
Product Manager & Buyer, Textiles & Decor at Rejuvenation, Williams-Sonoma Company
3-2015 - 5-2016
Associate Product Manager & Buyer, Bath Hardware & Furniture at Rejuvenation, Williams-Sonoma Company

Education

6-2021 - 3-2022
Professional Diploma in UX Design from UX Design Institute
2020 - 2020
Product Strategy from Kellogg Executive Education

More Information

Social Presence :

Prographics :

Exp : N/A Location : Portland, Oregon, United States Job Level : N/A Designation : Director, Digital Experience Optimization at adidas
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Lauren

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Lauren take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Lauren

Personality Compatibility


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