Lauren Wakefield

Inspirer
DISC Type : id

Marketing Manager, Events at PA Consulting Group

Greater London, England, United Kingdom

Overview

Lauren has no verified overview

Personality Overview

Decisive

Fast Adopter

Generous

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

2-2015
Marketing Manager, Events at PA Consulting Group
3-2013 - 2-2015
Head of VIP Relations at Informa Telecoms & Media
11-2011 - 3-2013
Senior Event Manager/Head of Event Management at Marketforce Business Media Ltd
3-2010 - 11-2011
Event Manager at Marketforce Business Media Ltd
9-2008 - 3-2010
Event Coordinator at Marketforce Business Media Ltd

Education

2005 - 2008
BA (Hons) from University of York
1998 - 2005
Education details unavailable from All Hallows School & Sixth Form College, Farnham, Surrey

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater London, England, United Kingdom Job Level : Middle Designation : Marketing Manager, Events at PA Consulting Group
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Lauren

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Lauren take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Lauren

Personality Compatibility


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