Laurena Ortiz Liu

Enthusiast
DISC Type : i

Director of Marketing and Communications at Kelley Drye & Warren LLP

Washington DC-Baltimore Area, United States

Overview

Laurena has no verified overview

Personality Overview

Consensus Focused

Optimistic

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Laurena has no verified topics they care about

Media Appearances

Laurena has no verified media appearances

Work History

9-2018
Director of Marketing and Communications at Kelley Drye & Warren LLP
9-2018 - 7-2025
Director of Business Development and Marketing at Kelley Drye & Warren LLP
1-2014 - 8-2018
Director of Marketing at Wiley Rein LLP
1-2013 - 1-2014
Senior Manager of Marketing at Wiley Rein LLP
3-2006 - 1-2013
Marketing and Client Services Manager at Wiley Rein LLP

Education

BA from The George Washington University
MPA from The George Washington University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Washington DC-Baltimore Area, United States Job Level : Mid-senior Designation : Director of Marketing and Communications at Kelley Drye & Warren LLP
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Insights For Selling To Laurena

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurena is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Laurena

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Laurena move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Laurena take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Laurena

Personality Compatibility


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