Laurence Joslin

Collaborator
DISC Type : is

Brand Director, Product and Marketing EMEA at New Era Cap

Greater London, England, United Kingdom

Overview

Laurence is the Brand Director for Product and Marketing (EMEA) at New Era Cap, leveraging deep expertise in consumer-centric strategies from past leadership roles at Nike and Salomon. He is a strategic thinker focused on driving brand growth across the EMEA region and studied Business at Manchester Metropolitan University.

Personality Overview

Example Driven

Appreciative

Good Listener

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Win-win scenarios can appeal strongly to them. They are more likely to go for proven solutions.

Topics They Care About

EMEA Brand Strategy
He has extensive experience managing brand and marketing strategies across the EMEA region for major global companies like New Era and Nike.
Sports Marketing
His career includes roles as GM of Football at Nike and he frequently promotes sports-focused marketing roles and partnerships, including F1, football, and cricket.
Football Culture
He was formerly Nike's Football Business Director and passionately announced New Era's partnership with Liverpool FC as a 25-year personal milestone.

Media Appearances

Laurence has no verified media appearances

Work History

5-2013
Brand Director, Product and Marketing EMEA at New Era Cap
3-2013
Marketing Director, Nike Retail, Western Europe at Nike
9-2008 - 11-2009
Football Business Director, Northern and Central Europe at Nike
5-2005 - 8-2008
Brand Manager Running - EMEA at Nike
2-1999 - 3-2003
Marketing Manager UK at Salomon

Education

1985 - 1988
Business from Manchester Metropolitan University
1979 - 1985
Education details unavailable from Sexeys Grammar School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Brand Director, Product and Marketing EMEA at New Era Cap
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Insights For Selling To Laurence

During A Call Or A Meeting

DO's

  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • When asking them questions, sound relatable and informal
  • Be visibly appreciative of their actions during your interactions

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t give the impression of being unproven or risky
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurence is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Laurence

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Laurence move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Laurence take some risk or not?

  • They are unlikely to take many risks.

You And Laurence

Personality Compatibility


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