Laurent Pulce Rossi

Questioner
DISC Type : c

CIO, Head of Digital Business & Technology at Veolia Water Technology at Veolia Water Technologies

France

Overview

Laurent Pulce-Rossi is the Executive Vice President of Digital Business & Technology at Veolia Water Technologies. With over 20 years of international experience, he leads the companys digital business transformation, data governance, and IT strategy. His mission involves driving cloud transformation and developing top-class digital experiences to boost business growth.

Laurent shows a keen interest in high-level business and leadership concepts, following publications like the Harvard Business Review. He values continuous learning and inspiration, often participating in exchange and discovery days. He has also expressed thoughtful commentary on the importance of general knowledge within the corporate environment.

He spearheaded Veolia Water Technologies full cloud transformation, which also involved team reorganization and the successful implementation of DevOps.

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Digital Transformation
He leads Veolia Water Technologies' digital strategy, including a full cloud transformation and partnerships with companies like Devoteam, Google Cloud, and Orange Business to accelerate digitalization.
Ecological Transformation
He is focused on boosting ecological transformation for clients by leveraging a wide portfolio of digital solutions, linking technology directly to sustainability goals.
Global Collaboration
He actively promotes synergy between global teams, such as Veolia's Asia Pacific and Brazilian arms, to enhance collaboration and deliver comprehensive solutions worldwide.

Media Appearances

Laurent has no verified media appearances

Work History

3-2025
CIO, Head of Digital Business & Technology at Veolia Water Technology at Veolia Water Technologies
2-2025
CIO, Head of Digital Business and Technology at Veolia Water Technologies
1-2013
CIO (Chief Information Officer) of Veolia Technologies & Contracting & VWT at Veolia
9-2011 - 6-2013
IT International & Subsidiaries Synergy Director at Veolia
3-2010 - 3-2025
Chief Information Officer Veolia Water Technologies at Veolia

Education

1984 - 1988
Business school degree (Master “Informatique de Gestion”) from E.S.C.A.
BAC Section économique from Sainte barbe

More Information

Social Presence :

Prographics :

Exp : 35 Location : France Job Level : Leadership Designation : CIO, Head of Digital Business & Technology at Veolia Water Technology at Veolia Water Technologies
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Insights For Selling To Laurent

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurent is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Laurent

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laurent move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Laurent take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Laurent

Personality Compatibility


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