Laurie Axelrod

Initiator
DISC Type : Di

Advisory Board Member at Truist

Fairfax, Virginia, United States

Overview

Laurie has no verified overview

Personality Overview

Conviction Driven

Risk-Accepting

Confident

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Laurie has no verified topics they care about

Media Appearances

Laurie has no verified media appearances

Work History

11-2021
Advisory Board Member at Truist
4-2013 - 4-2023
Member, President's Roundtable, Previous Advisory Board Member for the College of Science at Rochester Institute of Technology
9-2003 - 11-2022
Chief Executive Officer at Wheelhouse Group
2-1994 - 9-2003
Senior Principal, Director of Corporate Marketing Communications at American Management Systems (AMS)
1-1992 - 2-1994
Director, Market Research and Business Development at Wheat International Communications

Education

9-1982 - 8-1986
BS from Rochester Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 38 Location : Fairfax, Virginia, United States Job Level : N/A Designation : Advisory Board Member at Truist
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Insights For Selling To Laurie

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurie is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Laurie

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Laurie move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Laurie take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Laurie

Personality Compatibility


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